How to Design Packaging for a New Product?
Packaging design is an essential part of product marketing. It makes your product identical and develops a unique identity for the brand. Impressive packaging is a basic need. Pay attention to product presentation if you want to leave a strong impact. According to a survey in 2018, 72% of Americans made buying decisions based on packaging.
The first thing that interacts with the customer is its packaging. Custom Packaging has a convincing power. Sometimes it becomes the deciding factor. Your product design is a source of communication for your customers. Packaging design has a deep psychological effect
Printed custom boxes with all product details act as sales guides for new users. Customers notice packaging first instead of the product. However, there are many things you need to consider for functional and eye-catching packaging.
Packaging Design Trends for 2024
The growth in the digital industry has increased the competition. However, with the growing trend of e-commerce and online shopping, it is very tough to choose a perfect packaging solution for your business items.
Biodegradability and sustainability are the biggest issues of the time. That’s why all those custom packaging manufacturers who are sensitive to this issue are more successful. However, besides this, there are some other factors that should be part of your custom packaging boxes in 2024.
1. Emphasize brand storytelling
Packaging is not just a container. However, it provides a canvas where you can express your success story. Research proves that narrating your brand story can resonate with your target audience and develop an emotional connection.
2. Interactive Packaging
This is the most visible and prominent trend of 2024. Slide-in or slide-out drawers or color-changing holographic effect on luxury gift packaging. A luxurious rigid box with a magnetic closer can make your package more versatile and premium in looks.
3. Personalization and Customization
People would like to buy packaging boxes with customized options. A personalized text that contains all important information can be printed on your printed boxes wholesale. However, it is observed that customers appreciate those products that can educate them
4. Minimalist Design Approach
Minimalist designs are in trend. These designs are simple yet elegant. Packaging suppliers prefer to add a premium finish to convey a sense of elegance. Custom boxes wholesale look more stunning and visually appealing for the customers.
5. Sustainable Luxury Packaging
This is the most demanding trend of 2024. The world is facing bad pollution conditions. That’s why all those brands that are offering sustainable and eco-safe packaging options are most in demand. Eco-conscious customers appreciate such brands and dealers. Who prefer to present their products in stunning degradable packaging, like Kraft, Cardboard, etc.
However, these are the top 5 packaging trends of 2024. Your wholesale custom boxes with visible text and graphics can make your packaging boxes perfect for display and branding. Let’s explore the step-by-step process of designing your custom packaging boxes.
Design a perfect Packaging Box for a New Product: step-by-step guide
Here are some essential steps. These steps can help you create matchless and identical packaging solutions for your several trading items. In this blog, we will guide you through the essential steps of designing packaging for a new product that is both functional and eye-catching.
Step 1: Understand the Product and its targeted Audience
The first step is to deeply understand the product and its market. Appropriate product knowledge is essential. Because it helps you in deciding the artwork and designs of your custom boxes. Besides this, you must know your competitors. What they are offering in their product boxes.
For instance, if you are designing cosmetic packaging boxes then your target audience must be ladies. So it would be more suitable if you choose pink or golden color packaging with some glittering effect. Similarly, adding some popular cartoon characters on the kid cereal boxes can urge them to have this healthy snack for munching.
So in short you must consider the following:
- Who are your customers?
- What your product offers?
- What is your competitor offering?
Answering these questions in your mind can ensure you that packaging design will surely make your product more fascinating for potential buyers.
Step 2: Focus on the functionality of your Packaging
Your packaging must be functional. It means it must be interactive. However, this includes protecting the product during shipping, handling, and storage, as well as making it easy for consumers to use.
The first thing you need to consider is the size of the product. Design a perfect-fit packaging box for your product to reduce your packaging cost as well as maximize the protection level. You must know how to measure the dimensions.
The second thing is the selection of material. Choosing the right material is essential for the secure delivery of your products to the destination. However, the material selection depends on the following factors:
- Weight of the product
- Distance from destination
- Shipment mode
These three factors are crucial in the selection of the right packaging stock for the secure delivery of your products to its destination
Step 3: Prioritize the sustainability
As mentioned above exponentially increasing pollution is the biggest problem of the time. That’s why choose those boxes and custom packaging that ensures safety and damage-free delivery.
Whether you choose cardboard or Kraft stock. The product safety is your ultimate target. You can add inserts, cushions, partitions, and dividers to enhance the protection level of your packed product.
The addition of corrugated sheets improves the thickness of your boxes. And make them a secure option for delivering fragile items. However, the addition of inserts and punch partitions makes your display boxes more effective for an organized display.
Step 4: Consider your Brand Identity
While designing your custom packaging boxes take care of your branding elements. Like logo, taglines, and theme colors. Your packaging must be a true reflection of your brand.
Custom packaging is a canvas where you can reflect your brand personality, values, and message. However, these design choices will help to make your product recognizable on the shelf and align with your brand’s overall image.
Step 5: Focus on artwork and graphics
Graphics and color play a vital role in the designing of any custom product boxes. Normally when anyone talks about the design of packaging. It means its artwork and graphics.
Use storytelling techniques to create a connection between the customer and your product. This could be achieved through imagery, colors, and even packaging text. The selection of corresponding color scheming helps the customers in getting their desired brand easily.
MacDonald is a famous food brand. A big yellow M is their identity. Presenting your products in brand-themed packaging can develop better emotional connectivity between customers and the brand. Emotionally-driven packaging encourages customers to build a connection with your brand, increasing the likelihood of repeat purchases.
Step 6: Consider the shelf impact
The place of display also matters in marketing. However, you should design your product boxes according to their display location. Box design and packaging style must be selected according to the available space on the retail shelf of your display unit.
Using bold text with some additional effects like embossing/ debossing or foiling. These elements can make your packaging stand out among competitor brands. The shelf is a battleground where dozens of products compete for attention. Packaging with eye-catching elements will surely win.
Step 7: Do proper labeling
Labeling and product description are the most important parts of any custom printed packaging. Particularly, when you are dealing in cosmetic or food packaging. You need to print proper guidelines about product usage, storage, etc.
The ingredient chart is mandatory to mention on the packaging. Labeling on the food packaging bags helps the customers to keep their food safe from deterioration.
Step 8: Prepare Samples
Always start with a sample printing, before start printing your bulk order. Prototyping and mockups help you identify the flaw at the very initial level. So you are safe from facing any big loss in the future due to misprinting or any color difference.
Some Custom packaging manufacturers in the USA approved their samples from their customers to avoid any kind of unwanted situation in the future. You can also take reviews on samples from your team to improve their structure and presentation.
Cost Management and Cost Analysis
Cost management and cost analysis is the most critical part of any business management. However, designing custom boxes wholesale for your business item can be a cost-effective approach for your business because you can easily present a bulk quantity in wholesale packaging.
Different packaging houses offer various styles of wholesale boxes like:
- Multi-compartment two-piece box.
- Tray with dividers
- Display boxes with punch partition
- Corrugated boxes with inserts and dividers.
However, there are many different ways to present your business items in bulk quantities. However, using a wholesale printed box can reduce your printing and shipping costs. Also, it is a time saver approach.
Moreover, choosing the right box style for wholesale items depends on factors like product type, protection needs, and branding.
Where can I get the Best Custom Packaging Designs Near Me in the USA?
There are multiple suppliers and packaging manufacturers. But Custom Packaging House is a leading name in the customized packaging industry. However, you can easily get the most suitable packaging Style for your product’s promotion and branding.
If you are looking to enhance your wholesale custom packaging? Choose the right box style that suits your product needs and strengthens your brand identity. Get started today by exploring custom packaging options tailored for your business. Get your most affordable price quote for Custom Packaging boxes. Contact us now!
Wrapping up with the Packaging Design
Designing packaging for a new product is a blend of creativity, strategy, and functionality. It should protect the product, communicate your brand, and create a positive emotional connection with the consumer. By understanding your market, staying true to your brand, and prioritizing sustainability, you can design packaging that not only attracts attention but also contributes to a successful product launch.
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